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About Us

Cruise Master is the only B2B cruise specialist in the Middle East. Strategically located in Dubai, United Arab Emirates, Cruise Master specializes in wholesale “Cruise Vacation” serving the travel trade in the Middle East covering Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, Pakistan, Lebanon, Jordan, Egypt and United Arab Emirates

Established in 2006, Cruise Master provides much needed support to various stakeholders in the industry including cruise lines, passengers and travel agents. Traditionally, there have been a handful of cruise companies represented in the region via a travel agent appointed as GSAs/PSAs arrangements but none dedicated to Cruise sales. There has been a growing need for an experienced, knowledgeable and neutral cruise representative and distributor to provide required support and Cruise Master fulfils this.

Cruise Master provides distribution solutions, sales & servicing and business process outsourcing solutions to the cruise lines. For travel agents, Cruise Master provides training to become cruise experts and guidance on enhancing cruise sales which helps them grow their bottom line. Though the business module is primarily B2B, some B2C initiatives are undertaken to increase consumer awareness of individual cruise brands.

Cruise Master representation portfolio for Middle East includes many of the world most respected & popular cruise brands and offers a range of attractive cruise holiday options which are distributed through travel agents across the Middle East who in turn offer a diverse and rich mix of cruise and allied services to their clientele. Our product portfolio is geared to suit every conceivable taste, price preference and target market encompassing contemporary, premium and ultra luxry segments.

With a clear B2B approach, Cruise Master brings revenue generating opportunities to the travel agents who in turn are able to offer a diverse and rich mix of cruise brands to their clients. The cruise industry in the Middle East is in its infancy and remains only a small percentage of the wider global holiday market. The opportunities are endless as the favourable demographic trends support continued growth for cruise holidays on a global basis. Cruise Master is positioned to grow this market through leading initiatives, constant enhancement in service delivery and usage of cutting edge distribution technology.

Our Business is to grow cruise sales from Middle East and our experience is to adapt and culturally assimilate business practices, marketing and sales tools and disseminate them region‐wide via travel trade. Our mission is to deliver exceptional vacation experiences through the world best known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivalled on land or at sea coupled with enhancing company image in the global Cruise business in terms of revenue & value contribution. Cruise Master offers local access with available inventory, pricing and reservations for many cruise lines in our portfolio.

The team at Cruise Master is collectively responsible for the growth of each team member and also for the growth of the business through internal & external development exercises. The environment is open & electric with a young team of professionals possessing a combined experience of over 50 years in promoting cruise lines and allied businesses.

Heading the team at Cruise Master as Managing Director is Ashok Kumar with over 30 years of experience in travel industry. Ashok started his career as a leisure consultant in India and relocated to Arabian Gulf in 1990. Well versed in organising the promoting outbound leisure travel, job profile involved preparing packages, worldwide holidays, cruises as well as training front line staff of travel agencies.

An astute professional, Ashok has spent 12 years establishing a major cruise brand in the Middle East and has personally cruised with Star Cruises, Princess, Royal Caribbean, Celebrity, Norwegian Cruise Line, Silversea Cruises, Cunard, The Big Red Boat, MSC Cruises and Costa Cruises.